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Blake lively launches her website- Preserve

Wednesday July 23 2014    |     Views: 2765    |     Comments: 0   |     Print    Bookmark and Share

Designers' dream and Hollywood startlet, Blake Lively's lifestyle website finally launched on Monday, July 21st.

The 26-year-old Gossip Girl star is tiptoeing in the footsteps of fellow actress Gwyneth Paltrow's GOOP with her venture, which aims to champion US craftsmanship.

 In her editor's letter, Lively describes Preserve and the personalities and products it highlights as, "a sort of greatest hits of 'Main Street, USA'".

The site feautures a carefully curated shop which sells jars of hot fudge and truffle salt to earrings, wallets and items for the home, such as illuminated maps of America and luggage.

Five per cent from every sale will benefit Covenant House, a charity that protects and serves homeless, trafficked and abused youth .

However Lively, who is married to actor Ryan Reynolds, appears to be somewhat more modest than Paltrow.

She refers to herself as a 'student' rather than a 'teacher', explaining: "I'm more intimidated than I should probably admit. I'm no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat."  She also credits the talented team who have helped her make the site a reality.

 Currently, there's a film to watch, several interviews ith local artisans across the USA amongst a host of other fun things. Sadly, the store does not offer international shipping as far as we know.

Aren't you just curious to see what the great Serena Van der Woodsen curates? check out www.preserve.us


Mowale Ajose-Adeogun


A screenshot of the preserve shop
A screenshot of the preserve shop

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