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The New A.P.C Kanye Collection

Tuesday July 01 2014    |     Views: 2468    |     Comments: 0   |     Print    Bookmark and Share





For the second and last season of the A.P.C. Kanye collection, the brand’s proprietor, Jean Touitou, and Mr. West delved into military inspired looks. The end product of their hard work is an arsenal of cool, comfortable-looking, luxurious casual clothes that are as unique and appealing as they are smart and simple.

 

 Apparently this would be the last opportunity to own a piece of this collection, as  Kanye West is moving on to build his sportswear empire with Adidas. July 17 is the day it goes on sale; A.P.C. fans may want to mark their calendars.

 

Here are snippets from a chat Jean Touitou had with style.com:

How did the process of working with Kanye evolve over time?

The process was easier the second time because we have learned more from each other, and then also we stopped by the military archive. It was surprisingly easier the second time, except at the end.

 

What happened at the end?

What happened at the end is exactly what he does to his own records, so I didn’t take it personally—like when it’s something he makes, and ten days before it drops, and then he wants to start from scratch. In music things are so possible, especially with today’s technology, good engineer, good computer, you could stretch time, but in fashion there are so many people involved, from weaving, knitting, choosing the yarn, choosing the color, making the pattern, making the first samples. It’s so much more material, but again, I don’t feel badly about him pushing the limits. So that was the difficulty. But apart from that, it was perfectly easy.

 

What led you to the military archives? Was that Kanye’s idea?

For a very simple reason: I do have archives where we live in Paris, and one day I wanted to show him what I did for almost twenty-seven years, and you know, there was a lot of my old stuff, a lot of A.P.C., and we started the process of designing from there.

You know, when you design something, you have to start with something, so that’s where we were, at my big archives to start with something. It’s not the process for designing a conceptual collection, but that’s why when we said we want a parka, it’s nice to see a parka from this army, and this army and that army and make your own design of it.

 

What was Kanye’s part in the design? For instance, would he have input on every aspect of how the parka was going to be made?

Of course he would decide with me on every part of it. We would choose the fabrics and the color and the proportions, sleeves, shoulders, and there were a lot of fittings. It’s not like we want to do a parka, send the pattern to China, and OK we have the parka and I OK it. It’s not like that at all. We produce a first and second sample, a mock sample, a third sample, and finally the last one is good. It’s like a couture piece for every item.

 

Was it a more involved process than what you typically do for A.P.C.?

No, it was the same, with being involved and making the patterns. It was exactly the same.













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