About Us Subscribe Advertise Sales Points Contributors Contact  
Wow!
UBA

HOME COVERFASHIONLIFESTYLEBEAUTYENTERTAINMENTPEOPLEEVENTS MAGAZINE WOW! SHOP

Enthyst with Ndidi Obioha

Wednesday April 30 2014    |     Views: 3059    |     Comments: 0   |     Print    Bookmark and Share





Ndidi Obioha is the Chief Execu­tive Officer (CEO), Enthyst Group, which includes an event manage­ment outfit, Enthyst Bridals and Enthyst Fashion Clinic. She started her stint of profession with Inde­pendent Telephone Network as a marketing executive, then moved to New Generation Advertising before she moved to STB McCann as an advertising agency where she made her mark as a Client Service Executive.

Next, she moved to Savan­nah Bank as a Marketing Executive. She proved her worth and professionalism at Fountain Trust Bank where she worked as a Marketing Executive. She left the banking industry in 2005. With her flair for fashion, style and elegance, Hair Kraft, a renowned beauty salon was birthed; it catered to The Most Beautiful Girl in Nigeria pageant for 3 years as the official hair company for the pageant. Her love for creativity and putting things in order got the best of her when the Enthyst event management arm started business in 2007.

Enthyst Events conceptu­alizes, organizes, defines, packages, plans, manages and co-ordinates events the likes of which is second to none in the industry. This has accorded them the Event Management Company of the Year five times. She’s married to a loving husband and has 3 lovely children.

 

WHEN DID YOU REALISE YOU WANTED TO BE A FASHION DESIGNER?

I am not a fashion designer. I’m only a fashion buyer.

 

WHAT DOES FASHION MEAN TO YOU?

Fashion generally to me is a lifestyle that involves your dress sense, your outlook, your style, your carriage and so many more. All of these complete fashion.

 

WHAT INSPIRED THE NAME ENTHYST AND WHAT IS YOUR BRANDS AESTHETIC?

Enthyst was coined from my precious stone Amethyst; it’s purple colour which stands for royalty. Enthyst stands for dazzling style, class, creativity, flamboyance, pizzazz. All of these inspired the name Enthyst.

 

WHAT MATTERS TO YOU MOST AS A FASHION DESIGNER

As mentioned above I’m not a fashion designer but a buyer. We have four designers outside the country that we carry their collections here in Nigeria. We look at creativity, style, fabric, design and we also pay particular attention to details before buying.

 

HOW WOULD YOU DEFINE YOUR PERSONAL STYLE

My personal style has to be comfort; I dress according to the event I’m attending. I wear clothes that flatter my body and tend to stand out.

 

WHAT INSPIRED YOUR COLLECTION?

Things I look out for before buying a collection are uniqueness, creativity and design.

 

WHAT ARE YOUR FAVOURITE COLOURS TO WORK WITH AND WHY?

Personally I love purple because it depicts royalty but due to the fact that we deal with different clients with different personalities, we play with different colours.

 

WHAT MAKES FASHION BRAND ENTHYST UNIQUE?

The Enthyst brand is unique. Our dresses are head turners and make you stand out. Our clothes are a fusion of the middle east and western clothing style. Our collections are for today’s woman of style, as they bespoke and define the dress style of the new generation of women. They are unique with the quality of hand done crys­tals embellishments and their fluidity. Our collections are exquisite, distinct and look very graceful when worn.

 

 

 

By Amaka Ukegbu

 

 










Need to read more? Grab a copy of Wow Magazine today! Click here to find out where to buy.


Related Posts


» Dress To Thrill In Ankara Prints
» 5 DESIGNERS TO WATCH: Hephzibah , Tzar, Mi Le, J-Reason, IamIsigo
» Designer Invasion: The Creme of The Crop
» ADEOLA ARIYO: MORE THAN JUST A PRETTY FACE
» IAMISIGO: 11 VOLTAIRE- A/W 13/14 COLLECTION
» EDEN MILLER MAKES HISTORY
» 15 minutes with Nkili

Comments


comments powered by Disqus


THIS EDITION
  FOLLOW US

  MOST POPULAR